Dotcom Secrets

Secret 1: The Secret Formula – Finding Your Dream Client

Before you build any product or service, you need clarity on who you actually want to serve. Here’s the step-by-step formula:

1. Who is your dream client?
   Imagine your perfect customer. Who are they? What do they care about? What kind of people do you actually want to work with?

2. Where can you find them?
   Now ask: where do these people spend their time online? Are they scrolling through Instagram, joining Facebook groups, or watching YouTube? Knowing where they hang out is key.

3. What bait will you use to attract them?
   This could be anything that grabs their attention and provides value—like a free book, a quiz, a podcast episode, or a PDF guide. Choose something your dream customer can’t resist.

4. What result do you want to give them?
   Business isn’t about selling products—it’s about delivering results. What transformation will your dream client experience after working with you?

Secret 2: The Value Ladder – Guiding Customers to Higher Offers

Think of your business as a staircase of increasing value and investment. Each step builds trust and delivers more value:

• Step 1: Free quiz

• Step 2: Free book

• Step 3: Webinar (Invisible Funnel)

• Step 4: Home study course or live event

• Step 5: High-ticket inner circle or mentorship

Secret 3: Turning Your Ladder into a Funnel

Your funnel is what guides a prospect through the Value Ladder. It helps you:

1. Offer the right level of service at a price they can afford.

2. Identify and filter out the customers who are ready to invest at the highest level.

(Insert Fig 3.2 here)

Your funnel starts by attracting broad traffic with your “bait.” From there, you guide customers step-by-step through higher-value offers until you reach those few who are ready for your premium services. These are your true dream clients.

Secret 4: How to Find Your Dream Customers

1. Identify your target market.
   Dig deep into your customer’s mind. What do they want, need, fear, and desire? Think about what excited you when you were in their shoes.

2. Locate where they’re congregating.
   Do your ideal clients hang out on blogs, social media, or subscribe to specific newsletters? Discover their favorite digital hangouts.

3. Get them to leave the crowd and enter your funnel.
   You need to interrupt their pattern—cut through the noise of their busy, multi-tasking life and direct their attention to your message and offer.

Secret 5: The 3 Types of Traffic

1. Traffic You Own – Your email list, followers, or past customers. This is the most valuable because you can reach them anytime.

2. Traffic You Control – Paid ads where you direct traffic (e.g., Facebook, Google). You don’t own it, but you can guide it.

3. Traffic You Don’t Control – Organic exposure like shares, search traffic, or guest features. You can’t predict it, but you can convert it.

The goal: Turn every type of traffic into traffic you own by capturing emails and building your list.

Secret 6: Building the Attractive Character

Your brand needs a personality that people want to follow. That’s your Attractive Character—and it has three key parts:

1. Elements

• Backstory – Share a personal origin story that connects emotionally and ties into your offer.

• Parables – Tell simple, memorable stories with a lesson.

• Flaws – Be real. Imperfections create connection.

• Polarity – Take a stand. Bold opinions attract loyal fans.

2. Identity

Define your voice and role—are you a leader, an adventurer, or a reluctant hero?

3. Storylines

Weave ongoing stories that educate, entertain, and inspire your audience while naturally leading them toward your offers.